Celebrate summer on the lakes
This summer, discover everything that makes Greater Madison’s lakes unforgettable. From Saturday, June 20, through Sunday, August 16, the Liquid Assets Series invites people to get outside, enjoy the water, and celebrate lake life all season long. From lakefront dining and outdoor adventures to community events and waterfront experiences, Liquid Assets is your chance to celebrate summer around Madison’s five lakes.
The series kicks off with Loop the Lake on Saturday, June 20, with live music from VO5. It continues all summer with special events, lakefront hangouts, and opportunities to support cleaner, healthier lakes for everyone. The celebration includes a beach party at Christy’s Landing on Saturday, August 1.
Whether you’re paddling at sunset, biking around the lake, grabbing dinner on the waterfront, or exploring a new favorite patio, Liquid Assets is all about enjoying the lakes we love, and helping protect them for the future.
Upcoming Liquid Assets fundraising events
VO5 concert at The East Side Club
Kick off Liquid Assets on Saturday, June 20, at 6 p.m. with an epic dance party on the lake featuring Madison’s own VO5. Get ready for a night of fun and funk, all in support of our lakes! A portion of proceeds from the door will benefit Clean Lakes Alliance.
Bluegrass concerts at The Edgewater
Enjoy Bluegrass concerts every Friday night from June 19 to August 14, at The Edgewater.
Try OpenWater and give back
Your purchase of OpenWater at The Edgewater, The East Side Club, and Christy’s Landing donates $1 back to Clean Lakes!
Beach party at Christy’s Landing
Wrap up the summer fun at Christy’s Landing on Saturday, August 1, at 1 p.m with a beach party, featuring a steel drum band and raffle to benefit Clean Lakes Alliance.
Madison on the Lakes Passport
Explore the lakes. Check in. Give back. As part of the Liquid Assets Series, Destination Madison is launching Madison on the Lakes. Use this free digital passport to explore Madison’s vibrant lake life and support clean water efforts all summer long.
The passport features nearly 30 lakeside destinations, including:
- Restaurants, bars, and patios
- Attractions and activities
- Waterfront experiences across Greater Madison
Simply check in at participating locations while you’re out enjoying the lakes. Thanks to Associated Bank, every passport check-in during the series will contribute $1 to Clean Lakes Alliance, up to $2,500 total. The Madison on the Lakes Passport launches Saturday, June 20, and runs through Sunday, August 16.
Bonus: Win a grand prize lake experience
Use the passport by Sunday, August 16, for a chance to win a special lake-themed grand prize experience donated by Wisconsin Distributors and celebrate the very best of a Madison summer. Eat, drink, explore, check in, and help keep our lakes clean along the way.
(Grand prize from Wisconsin Distributors includes a 4-hour boat cruise for up to 16 passengers on Lake Mendota through Badger Pontoon Charters. Charter includes a captain, and Kona Big Wave and Cutwater canned cocktails. Winnings must be used during the 2026 boating season. Charter picks up/drops off at Tenney Park. Winner must be 21+.)
Presented by
The Madison on the Lakes Passport is proudly sponsored by Associated Bank, Destination Madison, and Wisconsin Distributors. Their support helps bring this summer-long lakes celebration to life.
