Frozen Assets Brings More Events to Three-Day Festival
New races, Kites over Mendota, and other family-friendly events announced
MADISON, Wis. — After unseasonable rain, the return of cold temperatures and a dose of winter white helped Lake Mendota stay solid for Frozen Assets! Back for a third year, the three-day, free family-friendly festival expects to draw near 10,000 people throughout the weekend. Frozen Assets is made possible thanks to title sponsors CG Schmidt, Hovde Properties, Lands’ End Outfitters, Spectrum Brands, and is hosted by platinum sponsor, The Edgewater.
Frozen Assets Festival celebrates Madison’s lakes (Journal Sentinel)
The Frozen Assets Festival is back for its 3rd year, with new events and a continued commitment to bringing people together to connect with the lake. Here is an excerpt from Journal Sentinel’s article featuring Adam Sodersten, the Director of Marketing and Development at Clean Lakes Alliance, on the lakes:
“They are one of the big reasons people live here, and the quality of the water in those lakes is certainly worth protecting and promoting.This festival is all about enjoying the lakes in the winter and making more people aware of what’s being done to clean them up, while at the same time getting folks behind efforts to continue improving them.”
Being Salt Wise
In the Yahara Watershed, salt applied to roads and sidewalks ultimately makes its way into our lakes and our drinking water. Road salt has been used as a deicer on streets in Dane County since the 1950s, and over the last 50 years, average concentrations of chlorides from salt in our lakes have steadily increased.
Lake Mendota officially freezes on January 1st!
MADISON, Wis. — It was hard to call, but on January 1, Lake Mendota officially froze for the 2016-2017 winter season. The largest and deepest of Madison’s lakes joins Lake Wingra, which officially frozen on December 9, and Lake Monona, which reported “ice-on” on December 16.


