Frozen Assets Brings More Events to Three-Day Festival

Frozen Assets - ice skating

New races, Kites over Mendota, and other family-friendly events announced

MADISON, Wis. — After unseasonable rain, the return of cold temperatures and a dose of winter white helped Lake Mendota stay solid for Frozen Assets! Back for a third year, the three-day, free family-friendly festival expects to draw near 10,000 people throughout the weekend. Frozen Assets is made possible thanks to title sponsors CG Schmidt, Hovde Properties, Lands’ End Outfitters, Spectrum Brands, and is hosted by platinum sponsor, The Edgewater. 

“Last year we had roughly 6,000 people experience Frozen Assets – many of them setting foot onto a frozen lake for the first time in their lives,” said Clean Lakes Alliance executive director, James Tye. “We hope even more people will join us this year to see how important healthy lakes are to our community, year-round.”

Frozen Family Fun – for FREE!

For three days, Friday, February 3 through Sunday, February 5, families will have a chance to experience outdoor activities and winter fun at The Edgewater. Free ice rink access and hot chocolate will greet people all weekend long. Additionally on Saturday, festivalgoers will be treated to demonstrations from the Madison Figure Skating Association, Olympic gold-medal winning speed skater Casey FitzRandolph, and other dance performances. If the weather gets too cold, kids can enjoy free face painting, zoo animals, a Saturday performance by children’s entertainer David Landau, and other fun activities inside The Edgewater.

Out on frozen Lake Mendota, snowshoeing, a slap-shot competition, s’mores, sleigh rides, ice fishing and an ice science lab led by the UW-Madison Center for Limnology all return and all are completely free!

NEW Events 

Winter lovers who miss the large kite event that used to take place on Lake Monona will love Kites on Mendota! The Wisconsin Kiters Club will bring dozens of large show kites to fly high over the lake throughout Saturday and Sunday.

For athletes and anglers, four new events are a can’t-miss. Friday night, riders can compete in a fat bike race on a lit course on Lake Mendota, and on Saturday morning, snowshoe lovers can compete in a run along the same course. Also on Saturday, weekend fishermen and women can try their luck at an Amateur Ice Fishing Derby where teams of two compete for cash prizes. On Sunday, the North American Ice Fishing Circuit makes an official stop on Lake Mendota. Weigh-in for the pros will be Sundayafternoon at The Edgewater.

A complete list of festival activities and times can be found at cleanlakesalliance.org/frozen-assets.

Play & Stay

The Edgewater has developed festival-specific family-friendly packages to encourage a full weekend experiencing Madison lakes. To take advantage of an Edgewater weekend room package, please visit cleanlakesalliance.org/frozen-assets/#stay-packages


About Frozen Assets

Started in 2012 as a fundraiser, Frozen Assets has now transformed into a three-day event to highlight the importance of the lakes. Thanks to generous sponsors, Frozen Assets has netted nearly $700,000 to fund lake improvement projects, youth education, and watershed engagement events.

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