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2020 Frozen Assets Thank You

Frozen Assets nets more than $1,200,000 since 2012

More than 10,000 attendees visited The Edgewater and frozen Lake Mendota over eight days this February, making 2020 our biggest Frozen Assets yet! THANK YOU to all of our sponsors, guests, volunteers, and event partners who made this year’s festival, fundraiser, and new evening events a huge success.

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Frozen Assets Collage

Join Clean Lakes Alliance for FREE ice skating, s’mores, networking, sleigh rides, and more!​

Get ready for a full slate of activities on ice and on land at the 2020 Frozen Assets Festival! Clean Lakes Alliance’s sixth annual winter festival is expanding to a full week of fun at The Edgewater in Madison, Wisconsin from Sunday, February 2nd through Saturday, February 8th.  

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2019 Frozen Assets Kites
Cover Photo Courtesy Jeff Halverson Photography

Frozen Assets raises more than $1,000,000 net since 2012!

With more than 6,000 visitors joining us at The Edgewater and on Lake Mendota, Frozen Assets raised more than $127,000 net for our lakes this year. THANK YOU to all of our sponsors, guests, volunteers, and event partners who made the festival and fundraiser a huge success!

Thank you to our presenting sponsor Lands’ End and to our platinum sponsor The Edgewater. Lands’ End provides critical funding and apparel to keep our staff and volunteers warm. The Edgewater and its staff were incredible hosts of the festival and fundraiser for the FIFTH year in a row!

Funds raised will be used to purchase easements for three miles of buffer strips, which help capture nutrient-rich runoff from farm fields before it enters our lakes. See some of the other projects we’ve been up to since our founding in 2010.

Keep reading for a recap of the event and respond to our survey below to give us feedback about how we can make next year even better!

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Frozen Assets on Land

Clean Lakes Alliance’s Frozen Assets Festival is ON!

Lake Mendota ice activities moved on land February 1st, 2nd, and 3rd

Madison’s favorite winter festival is moving forward with a full slate of activities during the first weekend of February at The Edgewater. Warm temperatures and a virtually snowless winter have left Lake Mendota’s ice cover in question for the February Frozen Assets Festival, presented by Lands’ End. But even if the ice is off, the FESTIVAL IS ON!

“Our number one goal every year is safety,” said Clean Lakes Alliance Executive Director James Tye. “We of course always want to be able to use Lake Mendota – our largest ‘frozen asset’ – for our festival. We have a great partnership with The Edgewater allowing us to hold events even if a changing climate takes away our ice.”

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Frozen Assets ice fishing

The Frozen Assets Festival is back for its 3rd year, with new events and a continued commitment to bringing people together to connect with the lake. Here is an excerpt from Journal Sentinel’s article featuring Adam Sodersten, the Director of Marketing and Development at Clean Lakes Alliance, on the lakes: 

“They are one of the big reasons people live here, and the quality of the water in those lakes is certainly worth protecting and promoting.This festival is all about enjoying the lakes in the winter and making more people aware of what’s being done to clean them up, while at the same time getting folks behind efforts to continue improving them.”

Read more at jsonline.com!