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2020 Frozen Assets reaches new heights

2020 Frozen Assets Thank You

Frozen Assets nets more than $1,200,000 since 2012

More than 10,000 attendees visited The Edgewater and frozen Lake Mendota over eight days this February, making 2020 our biggest Frozen Assets yet! THANK YOU to all of our sponsors, guests, volunteers, and event partners who made this year’s festival, fundraiser, and new evening events a huge success.

The Frozen Assets Festival and Fundraiser raised more than $130,000 for our lakes this year. Since 2012, Frozen Assets has raised $1,200,000 for lake improvement projects, educational programs, and water quality monitoring. Thank you to our presenting sponsor Lands’ End, platinum sponsor The Edgewater, and our other sponsors for making this community event possible. 

Protecting and improving our lakes is a BIG job that requires the support of local businesses, government officials, and community members. Donate to join the alliance today and make a difference for our lakes.

Check out some Frozen Assets highlights:

Frozen Assets Fundraiser 2020

An exciting future for our lakes

We kicked off the week with a SOLD OUT evening fundraiser featuring the futuristic theme of “The Edge of Tomorrow.” Attendees at this event helped raise an additional $20,000 for our lakes!

Women leading sustainability

A special edition of Yahara Lakes 101 welcomed three women working in water and sustainability. We heard their unique perspectives on the farm-to-table movement, PFAS, and sustainable development.

YL101 - Women in Water & Sustainability
Ice Thaw Networking 2020
Ice Thaw Networking event, with networking partners Downtown Madison Inc., Madison Downtowners, Madison Magnet, and Capital Neighborhoods Inc.

Community connections

Our first ever Ice Thaw Networking event brought together 300+ local professionals and community leaders for a fun, summer-themed evening. Thanks to our amazing networking partners for supporting this event!

Skydivers soared overhead

We were thrilled to partner with Seven Hills Skydivers for their annual ice jump onto frozen Lake Mendota. On Saturday, February 8th, a group of 20 took 70 total jumps over the free, family-friendly festival.

Frozen Assets 2020 Skydiver
Skydivers from Seven Hills Skydivers put on an aerial show throughout the day

Racing with a purpose

The second annual Frozen Assets 5K Run/Walk was held entirely on frozen Lake Mendota. This year, 180 participants ran, walked, or skated a collective 558 miles across the ice. Participants braved the icy course and earned bragging rights for all of 2020. We loved cheering them on! See photos from the race and view race results.

5k_women - top finishers
Top female finishers: Jessie Gibbons, Hanna McHugh, Andrea Koser

5k_men - top finishers
Top male finishers: Masaru Oka, Marcus MacHacek, Ryan Peterson

Cruising on a reclaimed sleigh

On the ice, we cruised on a sleigh made entirely of reclaimed materials from Dane County. Deconstruction Inc. designed and built the sleigh as a way to keep our community sustainable for future generations.

2020 Frozen Assets Sleigh
Reclaimed sleigh made by Deconstruction Inc. for the Frozen Assets Festival
2020 Frozen Assets Curling
People of all ages enjoyed trying the sport of curling

Trying new activities

Kids of all ages had a chance to try out new winter sports and activities. There was curling, pond hockey, snowshoeing, figure skating, and more!

Let’s go fly a kite!

Who says penguins can’t fly? Kites of all shapes and sizes flew high over Lake Mendota.

2020 Frozen Assets Kites
Wisconsin Kiters Club displayed large and small kites over Lake Mendota
2020 Frozen Assets Dance Performances
Breakthrough Dance Company performs inside The Edgewater at the Frozen Assets Festival

Enjoying the arts

Frozen Assets goers enjoyed elaborate face paintings courtesy of Funny Faces Family Entertainment. There were also dance performances by Trinity Irish Dance, Breakthrough Dance Company, and Central Midwest Ballet for all to enjoy!

Science, s’mores, and more!

Who says you can’t have fun and learn at the same time?! Wisconsin SaltWise gave demonstrations about how much salt to use on a driveway, and UW Center for Limnology and Water@UW taught about the science of lake ice. Meanwhile, more than 4,000 s’mores were served on the ice!

2020 Frozen Assets Smores
Enjoying s’mores at the 2020 Frozen Assets Festival
2020 Frozen Assets Volunteers

Thank you!

Thanks to our many volunteers for helping make the entire week of Frozen Assets possible.

Help us make next year even better

Thank you 2020 Frozen Assets Sponsors

2020_FA_sponsor_footer_1.23.20

Event Partners

Breakthrough Dance Company  |  Capitol Neighborhoods Inc.  |  Casey FitzRandolph  |  Celebrations Entertainment  |  Central Midwest Ballet  |  Downtown Madison Inc.   |  Dynamic Events by David Caruso |  Four Lakes Ice Yacht Club  |  Funny Faces Family Entertainment  |  Keva Sports Center  |  Madison Capitols Hockey  |  Madison Downtowners  |  Madison Magnet  |  Madison Speed Skating Club  |  MS Run the US  |  Race Day Events  |  Rutabaga Paddlesports  |  Seven Hills Skydiving  |  The Brauds Network  |  Trades of Hope  |  Trinity Irish Dancers  |  UW Center for Limnology  |  Water@UW  |  Wisconsin Kiters Club  |  Wisconsin Salt Wise Partnership

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