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Frozen Assets

Frozen Assets - Kites above Lake Mendota

Join Clean Lakes Alliance at Frozen Assets!

Every year, the Frozen Assets Festival & Fundraiser raises the profile of our lakes as one of our community’s greatest assets. With over 10,000 attendees in 2020, Frozen Assets raised more than $130,000 for our lakes! Since 2012, Frozen Assets has raised $1,200,000 for lake improvement projects, educational programs, and water quality monitoring.

11th Annual Frozen Assets Festival

Saturday, February 4th, 2023 (10 a.m. – 3 p.m.)
Sunday, February 5th, 2023 (10 a.m. – 2 p.m.)
The Edgewater & Lake Mendota
FREE, open to the public

About the Festival

Join Clean Lakes Alliance at The Edgewater for the Frozen Assets Festival! We’ll have FREE, family-friendly activities on frozen Lake Mendota! Thank you to our platinum hosting sponsor The Edgewater, and our other sponsors for making this community event possible.

The Frozen Assets Festival will kick off with the 5K Run/Walk, held entirely on the ice in front of The Edgewater. The rest of the day will include family-friendly activities on the ice and The Edgewater Plaza. Events will be determined based on current PHMDC guidelines.

 

Frozen Assets 5K Run/Walk

Save the date for 2023!

Saturday, February 4th, 2023
The Edgewater & Lake Mendota
8 – 9:30 a.m. check in
10 a.m. start (Lake Mendota)

 

About the 5K

Join Clean Lakes Alliance for our Frozen Assets 5K and run or walk ENTIRELY on a frozen lake!

Take a break from the hilly pavement and bring your stride to the ice. In this 5K race, participants will run or walk across the ice on iconic Lake Mendota with beautiful views of downtown Madison and the University of Wisconsin-Madison campus. The course will start and end at The Edgewater, right in the heart of the Frozen Assets Festival!

Registration

Your registration to this event includes admission to the race, an event t-shirt, and optional chip timing! Online registration closes Monday, January 30th for in-person participants. Registration closes on Sunday, February 5th for virtual participants. The registration pricing schedule is below:

  • $45 In-Person Participant : Through Monday, January 30th
  • $50 Day-of Registration : Saturday, February 4th (Register at The Edgewater from 8 – 9:30 a.m. on Saturday, February 4th)
  • $55 Virtual Participant : Includes shipping charges for t-shirt and event materials
  • FREE for children 10 & under with purchase of adult registration

Best of all, your registration supports work to protect and improve water quality in our lakes!

Divisions

The event will be chip-timed for runners, or sign up for the walk pass for an untimed event. Awards will be given to the top three male and female finishers. Or, register to participate virtually.

Packet Pick Up

Early Packet Pick Up: Wednesday, February 1st, 3-7 p.m. Enter at the autocourt main entrance (Level 6) at The Edgewater. Packet pickup will take place just off of the lobby.

Same Day Packet Pick Up: Saturday, February 4th, 8-9:30 a.m. INSIDE The Edgewater on Level 5 (ice rink level) just off the Nolen Gallery.

Virtual Participants:If you choose to participate virtually, your t-shirt(s) will be mailed to you in mid-February.

T-Shirts

If you choose to participate virtually, your t-shirt(s) will be mailed to you in mid-February.

Ice Access

You may access the ice down The Edgewater outdoor stairs, indoors through The Edgewater, at the end of N. Carroll Street to the west, and from James Madison Park to the east.

Terms & Conditions of Entry

By registering for this event, you agree to the Frozen Assets 5K Terms & Conditions of Entry. All entrants must read and agree to this declaration.

Weather

Race organizers reserve the right to alter the course due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

Free Post-race Beverage

All participants 21+ will receive a ticket for a free Michelob Ultra or Michelob Ultra Organic Seltzer compliments of Wisconsin Distributors. This complimentary beer will be available on the Boathouse Deck from 10:30 a.m. – noon.

The Market Café and Icehouse at the Edgewater

The Market Café on the 7th floor and the Icehouse on the 5th floor will be open for coffee and grab-n-go breakfast starting at 7 a.m.

Sponsorships

If you would like to learn more about sponsorship opportunities, email our Marketing & Communications Director Adam Sodersten at adam@cleanlakesalliance.org.

FAQs

Is there parking available? Participants may park at The Edgewater parking ramp. You may also find street parking or use City of Madison parking ramps.

When can I check-in or pick up my bag? Participant check-in and registration the day of the event will begin at 8 a.m. on Lake Mendota at The Edgewater.

What shoes should I wear? Participants are encouraged to choose their preferred footwear with weather, ice, and snow conditions in mind. Past runners and walkers have worn spikes, boots, snowshoes, and regular running/tennis shoes.

What happens if ice conditions are unsafe? Clean Lakes Alliance will make every effort to hold this event, while keeping safety in mind for all competitors. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location, with entrance fees being considered a tax-deductible donation to support our lakes. Participants will be notified of any changes ahead of the event.

What is the refund policy? Registrations are transferrable if you become unable to attend. In the event the Frozen Assets 5k Run/Walk needs to be canceled for weather, ice conditions, or any other circumstance, registrants can request a full refund for the price of the participation fee, excluding eventbrite fees.

 

2023 Frozen Assets Festival

Saturday, February 4th, 10 a.m. – 3 p.m.
Sunday, February 5th, 10 a.m. – 2 p.m.
The Edgewater & Lake Mendota
FREE, open to the public

All Day Events: (Saturday 10 a.m. – 3 p.m.)

  • Pond Hockey
  • Snowshoeing
  • Skydiving ice jump with Seven Hills Skydiving
  • Skating on The Edgewater’s rink
  • More events to be announced!

Scheduled Activities (Saturday):

  • 8 – 9:30 a.m. Check in for Frozen Asset 5K Run/Walk
  • 10 a.m. Frozen Assets 5K Run/Walk begins
  • 10 a.m. – 2 p.m. Kites on Mendota with Wisconsin Kiter’s Club
  • More events to be announced!

All Day Events: (Sunday 10 a.m. – 2 p.m.)

  • Kites on Mendota with Wisconsin Kiter’s Club

About the Festival

Join Clean Lakes Alliance at The Edgewater for the Frozen Assets Festival! We’ll have FREE, family-friendly activities on frozen Lake Mendota! Thank you to our platinum hosting sponsor The Edgewater, and our other sponsors for making this community event possible.

The Frozen Assets Festival will kick off with the 5K Run/Walk, held entirely on the ice in front of The Edgewater. The rest of the day will include family-friendly activities on the ice and The Edgewater Plaza.

2023 Frozen Assets Festival Daily Events

Monday, January 30th – Sunday, February 5th, 2023
The Edgewater & Lake Mendota

Monday, January 30th – Women in Water and Sustainability panel discussion

  • A virtual event featuring sustainability thought leaders who will share presentations related to water.

Tuesday, January 31st

  • Information coming soon

Wednesday, February 1st

  • Information coming soon

Thursday, February 2nd – DMI’s New Faces, New Places

  • Information coming soon

Friday, February 3rd

  • Information coming soon

Saturday, February 4th – Frozen Assets 5K Run/Walk & Frozen Assets Festival (10 a.m. – 3 p.m.)

  • The Frozen Assets Festival will kick off with the 5K Run/Walk, held entirely on the ice in front of The Edgewater. The rest of the day will include family-friendly activities on the ice and The Edgewater Plaza.

 
 

Sunday, February 5th – Frozen Assets Festival (10 a.m. – 2 p.m.)

  • Watch more than a dozen large show kites take flight over Lake Mendota.

Volunteer at the Frozen Assets Festival & 5K!

Every year, we depend on more than 100 volunteers to help make this free, family-friendly event possible and open to the public. Sign up to volunteer as an outdoor activities helper, 5K event assistant, greeter, and more. Help community members connect with our lakes!

Volunteer Details

Date: Saturday, February 4th, 2023
Location: The Edgewater & Frozen Lake Mendota
Volunteer activities may include: activity attendants, greeters, event set up, 5K registration, and more!

Group Volunteering

Is your company or organization interested in volunteering at the Frozen Assets Festival? Contact Watershed Engagement Specialist, Caitlin McAleavey, to learn about group volunteer opportunities at caitlin@cleanlakesalliance.org.

 

Become a sponsor

Help support this community event benefitting our lakes! Sponsorships include marketing exposure throughout the weekend to 6,000+ attendees and tickets to the fundraiser party.

If you would like to learn more about sponsorship opportunities, download our sponsorship agreement or email our Development Director, Alex Vitanye, at alex@cleanlakesalliance.org.

Thank you 2023 sponsors!

 

FROZEN ASSETS EMAIL SPONSOR FOOTER 2023

Contact

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Frozen Assets Fundraiser

The Frozen Assets Fundraiser will be replaced in 2023 by a week of fun events. Events will take place daily from Monday, January 30th through Sunday, February 6th.

History of the Frozen Assets Fundraiser

Frozen Assets, held at The Edgewater, is one of Madison’s boldest fundraiser parties, known for its creative themes, unique décor, and the fashion of attendees. The Frozen Assets Fundraiser, along with the Frozen Assets Festival, highlights the status of our lakes as our community’s number one asset. Frozen Assets raised $130,000 for our lakes in 2020.

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