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Frozen Assets

Frozen Assets - Kites above Lake Mendota

Join Clean Lakes Alliance at Frozen Assets!

Every year, the Frozen Assets Festival & Fundraiser raises the profile of our lakes as one of our community’s greatest assets. With over 10,000 attendees in 2020, Frozen Assets raised more than $130,000 for our lakes! Since 2012, Frozen Assets has raised $1,200,000 for lake improvement projects, educational programs, and water quality monitoring.

Frozen Assets 5K Run/Walk

Saturday, February 5th, 2022
The Edgewater & Lake Mendota
8 a.m. check in | 10 a.m. start

 

About the 5K

Join Clean Lakes Alliance for our Frozen Assets 5K and run or walk ENTIRELY on a frozen lake!

Take a break from the hilly pavement and bring your stride to the ice. In this 5K race, participants will run or walk across the ice on iconic Lake Mendota with beautiful views of downtown Madison and the University of Wisconsin-Madison campus. The course will start and end at The Edgewater, right in the heart of the Frozen Assets Festival!

Registration

Your registration to this event includes admission to the race, an event t-shirt, and optional chip timing! Online registration closes Wednesday, February 2nd for in-person participants. Registration closes on Sunday, February 6th for virtual participants. The registration pricing schedule is below:

  • $40 Early Bird : November 1 – December 30
  • $45 Regular Price : December 31 – February 2
  • $50 Last Chance : February 3 – 5
  • $53 Virtual Participant : Includes shipping charges for t-shirt and event materials
  • FREE for children 10 & under with purchase of adult registration

Best of all, your registration supports work to protect and improve water quality in our lakes!

Divisions

The event will be chip-timed for runners, or sign up for the walk pass for an untimed event. Awards will be given to the top three male and female finishers.

Packet Pick Up

Early Packet Pick Up: Friday, February 4th, 4-7 p.m. outside Augie’s Tavern (Level 7) at The Edgewater. Enter from street level to Level 7 or enter from parking garage and take elevator up to Level 7.

Same Day Packet Pick Up: Saturday, February 5th, 8-9:30 a.m. outside on The Edgewater Plaza (ice rink level)

T-Shirts

If you choose to participate virtually, your t-shirt(s) will be mailed to you in mid-February. (Sample t-shirt shown below.)

Frozen Assets 5K Shirt 2022

 

Ice Access

You may access the ice down The Edgewater outdoor stairs, indoors through The Edgewater, at the end of N. Carroll Street to the west, and from James Madison Park to the east.

Terms & Conditions of Entry

By registering for this event, you agree to the Frozen Assets 5K Terms & Conditions of Entry. All entrants must read and agree to this declaration.

Weather

Race organizers reserve the right to alter the course due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

Sponsorships

If you would like to learn more about sponsorship opportunities, email our Marketing & Communications Director Adam Sodersten at adam@cleanlakesalliance.org.

Frozen Assets Festival

Saturday, February 5th, 10 a.m. – 3 p.m.
Sunday, February 6th, 10 a.m. – 2 p.m.
The Edgewater & Lake Mendota
FREE, open to the public

All Day Events: (Saturday 10 a.m. – 3 p.m.)

  • Pond Hockey with Phi Gamma Delta – Mu Chapter
  • Snowshoeing, courtesy of Rutabaga Paddlesports
  • Skydiving ice jump with Seven Hills Skydiving
  • Mary B. ice boat on display
  • Slap shot inflatable game, courtesy of Madison Capitols Hockey Team
  • Science on Ice with Wisconsin Institute for Discovery
  • Learn about animals that live in cold with WI Sea Grant
  • Learn about freezing cold fluids with the Wonders of Physics
  • Explore ice cores with UW Center for Limnology
  • Learn about invisible particles called neutrinos with IceCube
  • Learn about ice cores with Wisconsin Geological and Natural History Survey scientists

Scheduled Activities (Saturday):

  • 8 – 9:30 a.m. Check in for Frozen Asset 5K Run/Walk
  • 10 a.m. Frozen Assets 5K Run/Walk begins
  • 10 a.m. – 2 p.m. Kites on Mendota with Wisconsin Kiter’s Club

All Day Events: (Sunday 10 a.m. – 2 p.m.)

  • Kites on Mendota with Wisconsin Kiter’s Club
  • Free ice skating on The Edgewater’s rink

About the Festival

Join Clean Lakes Alliance at The Edgewater for the Frozen Assets Festival! We’ll have FREE, family-friendly activities on frozen Lake Mendota! Thank you to our platinum hosting sponsor The Edgewater, and our other sponsors for making this community event possible.

The Frozen Assets Festival will kick off with the 5K Run/Walk, held entirely on the ice in front of The Edgewater. The rest of the day will include family-friendly activities on the ice and The Edgewater Plaza. Events will be determined based on current PHMDC guidelines.

2022 Frozen Assets Festival Daily Events

Monday, January 31st – Saturday, February 5th, 2022
The Edgewater & Lake Mendota

Monday, January 31st – Women in Water and Sustainability panel discussion (virtual & in-person) and networking event

      • Building off the success of 2020, Clean Lakes Alliance will host a “Women in Water” event featuring a panel of three people. After the event, we will host a cocktail hour for all attendants at The Edgewater. The event will be both virtual and in person.

    Tuesday, February 1st – Chill out happy hour and open skating

    • More details coming soon

    Wednesday, February 2nd – Clean Lakes 101 Science Café educational event (virtual & in-person)

    • Clean Lakes Alliance will host its usual Clean Lakes 101 Science Café in the morning with the popular “Love in the Lakes” topic that looks at how fish and plants reproduce in our lakes. The event will be both virtual and in person.

      Thursday, February 3rd – DMI What’s Up Downtown meeting

      • Join us on Thursday, February 3rd at The Edgewater for “New Faces, New Places” and hear from panel of downtown experts including Ellie Westman Chin (CEO, Destination Madison), Fred Klancnik (President, retired, SmithGroupJJR), Eric Knepp (Parks Superintendent, City of Madison) and James Tye (Founder & Executive Director, Clean Lakes Alliance). Moderated by DMI President, Jason Ilstrup, the panel of experts will discuss the importance of the lakes to our downtown and future opportunities to make them even better for our community.

      Friday, February 4th – Music, skating, and more

      • More details coming soon

      Saturday, February 5th – Frozen Assets 5K Run/Walk & Frozen Assets Festival

      • The Frozen Assets Festival will kick off with the 5K Run/Walk, held entirely on the ice in front of The Edgewater. The rest of the day will include family-friendly activities on the ice and The Edgewater Plaza. Events will be determined based on current PHMDC guidelines.

        Volunteer at the Frozen Assets Festival & 5K!

        Every year, we depend on more than 100 volunteers to help make this free, family-friendly event possible and open to the public. Sign up to volunteer as an outdoor activities helper, 5K event assistant, greeter, and more. Help community members connect with our lakes!

        Volunteer Details

        Date: Saturday, February 5th, 2022
        Location: The Edgewater & Frozen Lake Mendota
        Volunteer activities may include: activity attendants, greeters, event set up, 5K registration, and more!
        Sign up to volunteer at the Frozen Assets Festival and 5K!

        Group Volunteering

        Is your company or organization interested in volunteering at the Frozen Assets Festival? Contact Watershed Initiatives Specialist, Luke Wynn, to learn about group volunteer opportunities at luke.wynn@cleanlakesalliance.org.

        Become a Sponsor

        Help support this community event benefitting our lakes! Sponsorships include marketing exposure throughout the weekend to 6,000+ attendees and tickets to the fundraiser party.

        If you would like to learn more about sponsorship opportunities, download our sponsorship agreement or email our Executive Director, James Tye, at james@cleanlakesalliance.org.

        Contact

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        10th Annual Frozen Assets Festival

        Saturday, February 5th, 2022
        The Edgewater & Lake Mendota
        10 a.m. – 3 p.m.
        FREE, open to the public

        About the Festival

        Join Clean Lakes Alliance at The Edgewater for the Frozen Assets Festival! We’ll have FREE, family-friendly activities on frozen Lake Mendota! Thank you to our platinum hosting sponsor The Edgewater, and our other sponsors for making this community event possible.

        The Frozen Assets Festival will kick off with the 5K Run/Walk, held entirely on the ice in front of The Edgewater. The rest of the day will include family-friendly activities on the ice and The Edgewater Plaza. Events will be determined based on current PHMDC guidelines.

         

        Frozen Assets Fundraiser

        The Frozen Assets Fundraiser will be replaced in 2022 by a week of fun events. Events will take place daily from Monday, January 31st through Saturday, February 5th.

        History of the Frozen Assets Fundraiser

        Frozen Assets, held at The Edgewater, is one of Madison’s boldest fundraiser parties, known for its creative themes, unique décor, and the fashion of attendees. The Frozen Assets Fundraiser, along with the Frozen Assets Festival, highlights the status of our lakes as our community’s number one asset. Frozen Assets raised $130,000 for our lakes in 2020.

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