Frozen Assets

Frozen Assets - Kites above Lake Mendota

Join Clean Lakes Alliance at Frozen Assets!

Every year, the Frozen Assets Festival & Fundraiser raises the profile of our lakes as one of our community’s greatest assets. With over 10,000 attendees in 2020, Frozen Assets raised more than $130,000 for our lakes! Since 2012, Frozen Assets has raised $1,200,000 for lake improvement projects, educational programs, and water quality monitoring.

Save the date for our tenth annual Frozen Assets Festival

Saturday, February 5th, 2022
The Edgewater & Lake Mendota
10 a.m. – 4 p.m.
FREE, open to the public

About the Festival

Join Clean Lakes Alliance at The Edgewater for the Frozen Assets Festival! We’ll have FREE, family-friendly activities on frozen Lake Mendota! Thank you to our presenting sponsor Lands’ End, platinum hosting sponsor The Edgewater, and our other sponsors for making this community event possible.


Frozen Assets 5K Run/Walk

Saturday, February 5th, 2022
The Edgewater & Lake Mendota
9 a.m. check in | 10 a.m. start

More registration information coming soon!

About the 5K

Join Clean Lakes Alliance for our Frozen Assets 5K and run or walk ENTIRELY on a frozen lake!

Take a break from the hilly pavement and bring your stride to the ice. In this 5K race, participants will run or walk across the ice on iconic Lake Mendota with beautiful views of downtown Madison and the University of Wisconsin-Madison campus. The course will start and end at The Edgewater, right in the heart of the Frozen Assets Festival!

All registered attendees will receive a long sleeve event t-shirt and complimentary beer or soda!


The event will be chip-timed for runners, or sign up for the walk pass for an untimed event. Awards will be given to the top three male and female finishers.

Terms & Conditions of Entry

By registering for this event, you agree to the Frozen Assets 5K Terms & Conditions of Entry. All entrants must read and agree to this declaration.


Race organizers reserve the right to alter the course due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

2022 Frozen Assets Festival Evening Events

Sunday, January 30th – Friday, February 4th, 2022
The Edgewater & Lake Mendota

More information coming in late 2021 and early 2022!

Frozen Assets Fundraiser

Saturday, January 29th, 2022
The Edgewater
8:00 p.m. – Midnight

Ticket information coming in fall of 2021!

About the Fundraiser

Frozen Assets, held at The Edgewater, is one of Madison’s boldest fundraiser parties, known for its creative themes, unique décor, and the fashion of attendees. The Frozen Assets Fundraiser, along with the Frozen Assets Festival, highlights the status of our lakes as our community’s number one asset. Frozen Assets raised $130,000 for our lakes in 2020.

Volunteer at the Frozen Assets Festival & 5K!

Every year, we depend on more than 100 volunteers to help make this free, family-friendly event possible and open to the public. Sign up to volunteer as a s’mores helper, 5K event assistant, greeter, or more and help community members connect with our lakes!

All volunteers receive a branded Clean Lakes Alliance hat for volunteering!

Volunteer Details

Date: Saturday, February 5th, 2022
Location: The Edgewater & Frozen Lake Mendota
Volunteer activities may include: serve s’mores, activity attendants, greeters, event set up, 5K registration, and more!
Sign up coming in late 2021!

Group Volunteering

Is your company or organization interested in volunteering at the Frozen Assets Festival? Contact Watershed Initiatives Specialist, Luke Wynn, to learn about group volunteer opportunities at luke.wynn@cleanlakesalliance.org.

FREE Festival Activities (2020)

All Day: (10 a.m. – 4 p.m.)

  • Kites on Mendota with Wisconsin Kiters Club, sponsored by National Guardian Life Insurance Company
  • S’mores roasting sponsored by CG Schmidt
  • Pond Hockey courtesy of Keva Sports Center, sponsored by American Transmission Company
  • Snowshoeing courtesy of Rutabaga Paddlesports
  • Curling demos courtesy of Steve’s Curling, sponsored by Foley & Lardner LLP
  • Skydiving ice jump with Seven Hills Skydiving
  • Sleigh rides with Deconstruction Inc., sponsored by MG&E
  • Hot chocolate sponsored by Artisan Kettle Organic Chocolate
  • Salt demonstration with Wisconsin Salt Wise
  • Slap shot inflatable game with Madison Capitols
  • Trades of Hope jewelry table
  • Face painting with Funny Faces Family Entertainment, sponsored by William Thomas Jewelers

Scheduled Activities:

  • 10:30 a.m.  Central Midwest Ballet performance
  • 11 a.m.  Speed skating demonstration with Olympic gold medalist Casey FitzRandolph and Madison Speed Skating Club
  • Noon – 1 p.m.  Bucky Badger appearance
  • 12:30 – 2 p.m.  Ice science lab with UW Center for Limnology
  • 12:30 – 2 p.m.  Posters on Ice with Water@UW
  • 1:30 p.m.  Trinity Irish Dancers performance
  • 2 p.m.  Breakthrough Dance Company performance
  • 2:30 p.m.  Central Midwest Ballet performance

Become a Sponsor

Help support this community event benefitting our lakes! Sponsorships include marketing exposure throughout the weekend to 6,000+ attendees and tickets to the fundraiser party.

If you would like to learn more about sponsorship opportunities, download our sponsorship agreement or email our Executive Director, James Tye, at james@cleanlakesalliance.org.


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