Frozen Assets

Join Clean Lakes Alliance at Frozen Assets!

Every year, the Frozen Assets Festival & Fundraiser raises the profile of our lakes as one of our community’s greatest assets. With over 6,000 attendees in 2019, Frozen Assets raised more than $150,000 for our lakes!

Sixth Annual Frozen Assets Festival

Saturday, February 8th, 2020
The Edgewater & Lake Mendota
FREE, open to the public

About the Festival

Join Clean Lakes Alliance at The Edgewater for the Frozen Assets Festival! We’ll have FREE, family-friendly activities on frozen Lake Mendota! Every year, this event highlights the year-round value of our lakes, while raising money to protect our waters through lake improvement projects, educational programming, and water quality monitoring.

Thank you to our presenting sponsor Lands’ End, platinum hosting sponsor The Edgewater, and our other sponsors for making this community event possible.

Frozen Assets 5K Run/Walk

Saturday, February 8th, 2020

About the 5K

Join Clean Lakes Alliance for our Frozen Assets 5K and run or walk ENTIRELY on a frozen lake!

Take a break from the hilly pavement and bring your stride to the ice. In this 5K race, participants will run or walk across the ice on iconic Lake Mendota with beautiful views of downtown Madison and the University of Wisconsin-Madison campus. The course will start and end at The Edgewater, right in the heart of the Frozen Assets Festival!

Registration for the 2020 Frozen Assets 5K is open!



The event will be chip-timed for runners, or sign up for the walk pass for an untimed event. Awards will be given to the top three male and female finishers.

Terms & Conditions of Entry

By registering for this event, you agree to the Frozen Assets 5K Terms & Conditions of Entry. All entrants must read and agree to this declaration.


Race organizers reserve the right to alter the course due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

Frozen Assets Fundraiser

Saturday, February 1st, 2020
The Edgewater
8:00 p.m. – Midnight


About the Fundraiser

Frozen Assets, held at The Edgewater, is one of Madison’s boldest fundraiser parties, known for its creative themes, unique décor, and the fashion of attendees. The Frozen Assets Fundraiser, along with the Frozen Assets Festival, highlights the status of our lakes as our community’s number one asset. Frozen Assets raised $150,000 for our lakes in 2019.


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Become a Sponsor

Help support this community event benefitting our lakes! Sponsorships include marketing exposure throughout the weekend to 6,000+ attendees and tickets to the fundraiser party.

If you would like to learn more about sponsorship opportunities, download our sponsorship agreement or email our Development Director, Laura Strickland, at

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