Frozen Assets hits $1 MILLION for our lakes

2019 Frozen Assets Kites
Cover Photo Courtesy Jeff Halverson Photography

Frozen Assets raises more than $1,000,000 net since 2012!

With more than 6,000 visitors joining us at The Edgewater and on Lake Mendota, Frozen Assets raised more than $127,000 net for our lakes this year. THANK YOU to all of our sponsors, guests, volunteers, and event partners who made the festival and fundraiser a huge success!

Thank you to our presenting sponsor Lands’ End and to our platinum sponsor The Edgewater. Lands’ End provides critical funding and apparel to keep our staff and volunteers warm. The Edgewater and its staff were incredible hosts of the festival and fundraiser for the FIFTH year in a row!

Funds raised will be used to purchase easements for three miles of buffer strips, which help capture nutrient-rich runoff from farm fields before it enters our lakes. See some of the other projects we’ve been up to since our founding in 2010.

Keep reading for a recap of the event and respond to our survey below to give us feedback about how we can make next year even better!


A few of our FAVORITE festival moments:

2019 Frozen Assets 5K Run/Walk

First ever 5K on Lake Mendota

Participants in our first Frozen Assets 5K braved the snow, ice, and slush on a foggy morning on frozen Lake Mendota. We had runners, walkers, snowshoers, and even a polar bear!

Want to see more moments from the Frozen Assets 5K? See event photos here.

A 5K ENTIRELY on frozen Lake Mendota!

THANK YOU for braving the snow, ice, and slush and supporting our lakes! This year, 150 participants ran, walked, or snowshoed a collective 450 miles in the first ever 5K entirely on frozen Lake Mendota.

Top female finishers: MacKenzie Roman, Suzie Howe, and Alissa Hickok

2019 Frozen Assets 5K Women's Medal Winners

2019 Frozen Assets 5K Men's Medal Winners

Together, we raised money

Funds raised will support important lake improvement projects, educational programming, and water quality monitoring.

Top male finishers: William Vencill, Nicholas Day, and Ben Martin

See complete race results here.

Learning about our lakes

Thanks to interactive displays from the Center for Limnology and Water@UW, guests learned about the science beneath the ice. This included our first poster display on the ice!

Center for Limnology - 2019 Frozen Assets
Photo: Jeff Halverson Photography
Bucky Badger Frozen Assets 2019
Photo: Jeff Halverson Photography

Badger (and lake!) pride

Bucky Badger made his way around the festival and said hello to the thousands of people who came to support our lakes. In the winter, our frozen lakes become our biggest public parks. Thank you for coming!

Almost 2,000 marshmallows!

Thanks to the help of our many Frozen Assets volunteers, we roasted 1,890 marshmallows on Lake Mendota! We hit a new festival record for s’mores enjoyed on the lake in ONE day!

2019 Frozen Assets - S'mores
Photo: Jeff Halverson Photography

2019 Frozen Assets Carnaval

An evening in Rio

We had a SOLD OUT crowd at our evening fundraiser with tons of fun costumes and performances for our lakes. We also raised an additional $25,000 from our raffles and other games. THANK YOU!

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