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Frozen Assets - ice skating

New races, Kites over Mendota, and other family-friendly events announced

MADISON, Wis. — After unseasonable rain, the return of cold temperatures and a dose of winter white helped Lake Mendota stay solid for Frozen Assets! Back for a third year, the three-day, free family-friendly festival expects to draw near 10,000 people throughout the weekend. Frozen Assets is made possible thanks to title sponsors CG Schmidt, Hovde Properties, Lands’ End Outfitters, Spectrum Brands, and is hosted by platinum sponsor, The Edgewater. 

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Frozen Assets ice fishing

The Frozen Assets Festival is back for its 3rd year, with new events and a continued commitment to bringing people together to connect with the lake. Here is an excerpt from Journal Sentinel’s article featuring Adam Sodersten, the Director of Marketing and Development at Clean Lakes Alliance, on the lakes: 

“They are one of the big reasons people live here, and the quality of the water in those lakes is certainly worth protecting and promoting.This festival is all about enjoying the lakes in the winter and making more people aware of what’s being done to clean them up, while at the same time getting folks behind efforts to continue improving them.”

Read more at jsonline.com!

In the Yahara Watershed, salt applied to roads and sidewalks ultimately makes its way into our lakes and our drinking water. Road salt has been used as a deicer on streets in Dane County since the 1950s, and over the last 50 years, average concentrations of chlorides from salt in our lakes have steadily increased.

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