The Frozen Assets Festival is back for its 3rd year, with new events and a continued commitment to bringing people together to connect with the lake. Here is an excerpt from Journal Sentinel’s article featuring Adam Sodersten, the Director of Marketing and Development at Clean Lakes Alliance, on the lakes: 

“They are one of the big reasons people live here, and the quality of the water in those lakes is certainly worth protecting and promoting.This festival is all about enjoying the lakes in the winter and making more people aware of what’s being done to clean them up, while at the same time getting folks behind efforts to continue improving them.”

Read more at jsonline.com!