Marketing & Messaging Committee

Purpose
The Marketing & Messaging Committee supports and strengthens Clean Lakes Alliance and Renew the Blue efforts by providing strategic guidance on communications, brand leadership, community engagement, stewardship, advocacy visibility, and public understanding of watershed health and the work of Clean Lakes Alliance. The committee ensures that Clean Lakes Alliance and the Renew the Blue Council communicate with clarity, consistency, and impact—building awareness, trust, and action across the community to protect and improve the Yahara Watershed.

Committee Charge
The Marketing & Messaging Committee is responsible for developing and advancing a unified voice for lake and watershed protection while supporting strategies that inspire awareness, stewardship, and collective action.

The committee will:

• Define and refine key messages that resonate with diverse audiences and build broad public understanding of watershed issues and solutions.
• Translate complex watershed science into clear, accessible, and compelling communications that connect people to the health of our lakes.
• Support brand leadership, marketing, storytelling, and communications efforts that elevate the visibility and impact of Clean Lakes Alliance and Renew the Blue.
• Identify effective communication channels and engagement strategies that move people from awareness to meaningful action.
• Strengthen public trust, stewardship, and long-term community engagement by creating clear pathways for participation and sustained involvement.
• Support advocacy visibility and thought leadership by amplifying shared priorities, partnerships, and collaborative action across the region.
• Reinforce the importance of reducing phosphorus, E. coli, and stormwater runoff while promoting practical solutions that improve water quality.
• Review key advancement and engagement metrics, providing strategic guidance to ensure continuous improvement, accountability, and measurable impact.

Summary Description
The Marketing & Messaging Committee serves as the strategic bridge between communication and engagement. By aligning brand, messaging, stewardship, advocacy visibility, and community outreach, the committee helps build public understanding of watershed health and inspires collective action to protect and restore Greater Madison’s lakes. Through clear communications, strong partnerships, and data-informed strategies, the committee supports both Clean Lakes Alliance and the Renew the Blue Council in advancing a shared vision for a healthier Yahara Watershed.

Tagline-style summary:
Connecting people to our lakes through clear communication, community engagement, and collective action.