Adam Sodersten

Adam Sodersten

Marketing & Communications Director

Adam Sodersten with Clean Lakes Alliance

Adam has been the Marketing & Communications Director at Clean Lakes Alliance since November 2015. However, his involvement with Clean Lakes Alliance extends back to the start.

In 2010, as a member of the Lands’ End public relations team, Adam worked with an internal group that decided to sponsor the Clean Lakes Festival, which was a one-day event hosted by the Mad-City ski team. The ski team hired current Clean Lakes Executive Director James Tye to promote the festival, which, under his guidance, lead to the founding of Clean Lakes Alliance. Adam was a member of the Friends of Clean Lakes board from 2013 until he transitioned into full-time employment in 2015.

Prior to his work at Clean Lakes Alliance, Adam worked at Lands’ End for nearly eight years, and for six years as a TV reporter and anchor at CBS and NBC stations in Iowa.

Adam holds a degree in History (BSx01) from the University of Wisconsin-Madison. At Clean Lakes Alliance he works on event planning, donor relations, branding, and media relations.

As a student at UW, Adam lived in a house on Lake Mendota and used the lake as many days as possible. Today, he still sneaks out at lunch when he can for a run along the Lake Mendota Lakeshore Path, or the Lake Monona bike path.

Adam’s lived in Illinois, Minnesota, Iowa, and Wisconsin – Madison’s lakes help set it above many other Midwestern cities, making it a great place to live, work, and raise a family.