Frozen Assets 5K Run/Walk

Saturday, February 3rd, 2024
The Edgewater & Lake Mendota
8 – 9:30 a.m. check in
10 a.m. start (Lake Mendota)

About the 5K

Join Clean Lakes Alliance for our Frozen Assets 5K and run or walk ENTIRELY on a frozen lake!

Take a break from the hilly pavement and bring your stride to the ice. In this 5K race, participants will run or walk across the ice on iconic Lake Mendota with beautiful views of downtown Madison and the University of Wisconsin-Madison Campus. The course will start and end at The Edgewater, right in the heart of the Frozen Assets Festival!

Registration

REGISTER – FROZEN ASSETS 5K RUN/WALK

Your registration to this event includes admission to the race, an event t-shirt, and optional chip timing! The registration pricing schedule is below:

• $45 In-Person Participant : Through Friday, February 2nd (registrations after January 31st must pick up race materials on race day – Saturday, February 3rd)
• $55 Day-of Registration : Saturday, February 3rd (Register at The Edgewater from 8 – 9:30 a.m. on Saturday, February 3rd)
• $60 Virtual Participant : Includes shipping charges for t-shirt and event materials
• FREE for children 10 & under with purchase of adult registration

Best of all, your registration supports work to protect and improve water quality in our lakes!

Divisions

The event will be chip-timed for runners, or sign up for the walk pass for an untimed event. Awards will be given to the top three male and female finishers. Or, register to participate virtually.

Packet Pick Up

Early Packet Pick Up: Wednesday, January 31st, 3-7 p.m. Beat the rush on race day and pick up your packet early on the 5^th floor of The Edgewater (immediately inside The Edgewater’s entrance from the parking garage).

Same Day Packet Pick Up: Saturday, February 3rd, 8-9:30 a.m. INSIDE The Edgewater on Level 5 (immediately inside The Edgewater’s entrance from the parking garage on the ice rink level).

Virtual Participants: If you choose to participate virtually, your t-shirt(s) will be mailed to you in mid-February.

T-Shirts

If you choose to participate virtually, your t-shirt(s) will be mailed to you in mid-February.

Ice Access

You may access the ice down The Edgewater outdoor stairs, indoors through The Edgewater, at the end of N. Carroll Street to the west, and from James Madison Park to the east.

Terms & Conditions of Entry

By registering for this event, you agree to the Frozen Assets 5K Terms & Conditions of Entry. All entrants must read and agree to this declaration.

Weather

Race organizers reserve the right to alter the course due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

Free Post-race Beverage

All participants 21+ will receive a ticket for a free beer or seltzer compliments of Wisconsin Distributors. This complimentary beer will be available on the Boathouse Deck from 10:30 a.m. – noon.

The Market Café and Icehouse at the Edgewater

The Market Café on the 7th floor and the Icehouse on the 5th floor will be open for coffee and grab-n-go breakfast starting at 7 a.m.

Sponsorships

If you would like to learn more about sponsorship opportunities, email our Marketing & Communications Director Adam Sodersten at adam@cleanlakesalliance.org.

FAQs

Is there parking available? Participants may pay to park at The Edgewater parking ramp. Parking in the ramp fills up quickly, so arrive early. You may also find street parking or use City of Madison parking ramps.

When can I check-in or pick up my race packet? Participant check-in and registration the day of the event will begin at 8 a.m. on LEVEL 5 of  The Edgewater. The run/walk will begin promptly at 10 a.m. on Lake Mendota.

What shoes should I wear? Participants are encouraged to choose their preferred footwear with weather, ice, and snow conditions in mind. Past runners and walkers have worn spikes, boots, snowshoes, and regular running/tennis shoes.

What is the course like? The 5K course begins off the end of The Edgewater’s pier. Runners and walkers will head out toward Picnic Point, past the Memorial Union, before looping back and finishing at The Edgewater.

Where can I leave personal items during the 5K? We strongly encourage you to only bring items you will use while walking or running. Any bags or gear left at The Edgewater or on Lake Mendota will not be locked or supervised. We are not responsible for lost or stolen items.

What happens if ice conditions are unsafe? Clean Lakes Alliance will make every effort to hold this event, while keeping safety in mind for all competitors. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location, with entrance fees being considered a tax-deductible donation to support our lakes. Participants will be notified of any changes ahead of the event.

What is the refund policy? Registrations are transferrable if you become unable to attend. In the event the Frozen Assets 5k Run/Walk needs to be canceled for weather, ice conditions, or any other circumstance, registrants can request a full refund for the price of the participation fee, excluding ticketing fees.

Frozen Assets Fundraiser – Mendota from the Mountaintop

Save the date for the return of the Frozen Assets Fundraiser in 2024! Madison’s most fashionable fundraiser will be held Saturday, January 27th, 2024 at The Edgewater in Madison.

Tickets are on sale now and will sell out fast!

PURCHASE A FROZEN ASSETS TICKET OR VIP EXPERIENCE

Frozen Assets Fundraiser details

Saturday, January 27th, 2024
8 p.m. – Midnight
The Edgewater (1001 Wisconsin Pl, Madison)

Frozen Assets Fundraiser theme

Step on the gondola at The Edgewater and transform yourself to a Madison you’ve never seen. You’re high in the mountains at the exclusive Mendota Moonlight Club with breathtaking views of the most studied lake in the world below. Get ready for an unforgettable night of drinks, dancing, and vibrant decor.

High above the capital city, this club will light up the sky with its energy and excitement. Join the elite crowd in the mountains of Madison for a night you’ll never forget!

History of the Frozen Assets Fundraiser

Frozen Assets, held at The Edgewater, is one of Madison’s boldest fundraiser parties, known for its creative themes, unique décor, and the fashion of attendees. The Frozen Assets Fundraiser, along with the Frozen Assets Festival, highlights the status of our lakes as our community’s number one asset. Frozen Assets raised $130,000 for our lakes in 2020.

2024 Frozen Assets Festival

Saturday, February 3rd, 10 a.m. – 3 p.m.
Sunday, February 4th, 11 a.m. – 2 p.m.
The Edgewater & Lake Mendota
FREE, open to the public

Friday Events: (Friday Dusk)

• Kites on Mendota Night Fly with Wisconsin Kiter’s Club, Lake Mendota

All Day Events: (Saturday 10 a.m. – 3 p.m.)

• Pond Hockey, Lake Mendota
• Snowshoeing, Lake Mendota
• Free hot chocolate, The Nolen Gallery
• Free Ice Skating, The Edgewater Ice Rink
• Slapshot inflatable game, courtesy of the Madison Capitols Hockey Team, The Langdon Landing
• A visit from Bucky Badger
• Science stations
• Activity stations
• More activities will be added weekly leading up to the event

Scheduled Activities (Saturday):

• 8 – 9:30 a.m. Check in for Frozen Assets 5K Run/Walk, 5th Floor Registration Tables
• 10 a.m. Frozen Assets 5K Run/Walk begins, Lake Mendota
• 10 a.m. – 2 p.m. Kites on Mendota with Wisconsin Kiter’s Club, Lake Mendota
• Dusk – Kites on Mendota Night Fly with Wisconsin Kiter’s Club, Lake Mendota

All Day Events: (Sunday 11 a.m. – 2 p.m.)

• Kites on Mendota with Wisconsin Kiter’s Club, Lake Mendota

About the Festival

2024 Frozen Assets Festival Daily Events

Friday, January 26th – Sunday, February 4th, 2024
The Edgewater & Lake Mendota

Friday, January 26th – Coming soon!

Saturday, January 27th – Frozen Assets Fundraiser

• Madison’s most fashionable fundraiser will be held Saturday, January 27th, from 8 p.m. – Midnight.
• Become a VIP Sponsor to join us for an early access event from 6 – 8 p.m.

BECOME A VIP SPONSOR

Sunday, January 28th – Coming soon!

Monday, January 29th – Clean Lakes 101 Science Café and networking event

• Clean Lakes 101 in the Grand Ballroom 4-6 p.m.

Tuesday, January 30th – Coming soon!

Wednesday, January 31st – Frozen Assets 5K Early Packet Pickup

• Frozen Assets 5K Run/Walk Packet Pick-up, 3-7 p.m.
  Beat the rush on race day and pick up your packet early on 5^th floor of The Edgewater (immediately off entrance from parking garage).

Thursday, January 1st – Coming soon!

Friday, February 2nd – Kites on Mendota – Night Fly

• Kites on Mendota – Night Fly, Dusk
  For the first time, large show kites will dot the sky over Lake Mendota at night! These LED-lit kites will fly high in the air for a unique nighttime display.

Saturday, February 3rd – Frozen Assets 5K Run/Walk & Frozen Assets Festival (10 a.m. – 3 p.m.)

• Frozen Assets 5K Run/Walk Packet Pickup, 8 – 9:30 a.m.
  Beat the rush on race day and pick up your packet early on 5^th floor of The Edgewater (immediately off entrance from parking garage).
• Frozen Assets Festival & 5K Run/Walk, 10 a.m.
  The Frozen Assets 5K Run/Walk is the ONLY event of its kind in North America that takes place entirely on a frozen lake! Take a break from the hilly pavement and bring your stride to the ice. In this 5K event, participants will run or walk across the ice on iconic Lake Mendota while enjoying beautiful views of downtown Madison and the University of Wisconsin-Madison Campus.

REGISTER – FROZEN ASSETS 5K RUN/WALK

• Frozen Assets Festival, 10 a.m. – 3 p.m.
  Experience walking out on a frozen lake and enjoying the views of kites flying and skydivers landing on the lake! Enjoy family-friendly activities on the ice and Grand Plaza: speed & figure skating demonstrations, free skating and skate rental at the rink, Bucky Badger appearance, snowshoeing, and pond hockey with or without skates. Learn about the science of ice and frozen lakes at our science stations. Find free hot chocolate where food is served.
• Kites on Mendota – Night Fly, dusk
  The lit LED kites will take to the air for a second night in a row.

Sunday, February 4th – Kites on Mendota (11 a.m. – 2 p.m.)

• Watch more than a dozen large show kites take flight over Lake Mendota.

Volunteer at the Frozen Assets Festival & 5K!

Every year, we depend on more than 100 volunteers to help make this free, family-friendly event possible and open to the public. Sign up to volunteer as an outdoor activities helper, 5K event assistant, greeter, and more. Help community members connect with our lakes!

Volunteer Details

Date: Saturday, February 3rd, 2024
Location: The Edgewater & Frozen Lake Mendota
Volunteer activities may include: activity attendants, greeters, event set up, 5K registration, and more!

Group Volunteering

Is your company or organization interested in volunteering at the Frozen Assets Festival? Contact Watershed Engagement Specialist, Caitlin McAleavey, to learn about group volunteer opportunities at caitlin@cleanlakesalliance.org.

Become a sponsor

Help support this community event benefitting our lakes! Sponsorships include marketing exposure throughout the weekend to 6,000+ attendees and tickets to the fundraiser party.

If you would like to learn more about sponsorship opportunities, download our sponsorship agreement or email our Executive Director, James Tye, at james@cleanlakesalliance.org.

Thank you sponsors!