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Frozen Assets

Frozen Assets - Kites above Lake Mendota

Join Clean Lakes Alliance at Frozen Assets!

Every year, the Frozen Assets Festival & Fundraiser raises the profile of our lakes as one of our community’s greatest assets. With over 10,000 attendees in 2020, Frozen Assets raised more than $130,000 for our lakes! Since 2012, Frozen Assets has raised $1,200,000 for lake improvement projects, educational programs, and water quality monitoring.

11th Annual Frozen Assets Festival

Saturday, February 4th, 2023 (10 a.m. – 3 p.m.)
Sunday, February 5th, 2023 (10 a.m. – 2 p.m.)
The Edgewater & Lake Mendota
FREE, open to the public

About the Festival

Join Clean Lakes Alliance at The Edgewater for the Frozen Assets Festival! We’ll have FREE, family-friendly activities on frozen Lake Mendota! Thank you to our platinum hosting sponsor The Edgewater, and our other sponsors for making this community event possible.

The Frozen Assets Festival will kick off with the 5K Run/Walk, held entirely on the ice in front of The Edgewater. The rest of the day will include family-friendly activities on the ice and The Edgewater Plaza. Events will be determined based on current PHMDC guidelines.

 

Frozen Assets 5K Run/Walk

Save the date for 2023!

Saturday, February 4th, 2023
The Edgewater & Lake Mendota
8 – 9:30 a.m. check in
10 a.m. start (Lake Mendota)

About the 5K

Join Clean Lakes Alliance for our Frozen Assets 5K and run or walk ENTIRELY on a frozen lake!

Take a break from the hilly pavement and bring your stride to the ice. In this 5K race, participants will run or walk across the ice on iconic Lake Mendota with beautiful views of downtown Madison and the University of Wisconsin-Madison campus. The course will start and end at The Edgewater, right in the heart of the Frozen Assets Festival!

Registration

Your registration to this event includes admission to the race, an event t-shirt, and optional chip timing! Online registration closes Wednesday, February 2nd for in-person participants. Registration closes on Sunday, February 6th for virtual participants. The registration pricing schedule is below:

  • $40 Early Bird : November 1 – December 30
  • $45 Regular Price : December 31 – February 2
  • $50 Day-of Registration : February 5 (Register at The Edgewater from 8 – 9:30 a.m. on Saturday, February 5th)
  • $53 Virtual Participant : Includes shipping charges for t-shirt and event materials
  • FREE for children 10 & under with purchase of adult registration

Best of all, your registration supports work to protect and improve water quality in our lakes!

Divisions

The event will be chip-timed for runners, or sign up for the walk pass for an untimed event. Awards will be given to the top three male and female finishers.

Packet Pick Up

Early Packet Pick Up: Friday, February 4th, 4-7 p.m. Enter at the autocourt main entrance (Level 6) at The Edgewater. Packet pickup will take place just off of the lobby. *Orders placed after 1/30/22 will have race/walk bibs available for pick-up, but will have t-shirts mailed in mid-February.

Same Day Packet Pick Up (New Location): Saturday, February 5th, 8-9:30 a.m. INSIDE The Edgewater on Level 5 (ice rink level) just off the Nolen Gallery. *Orders placed after 1/30/22 will have race/walk bibs available for pick-up, but will have t-shirts mailed in mid-February.

Virtual Participants: Your t-shirt(s) and event materials will be mailed to you in mid-February.

T-Shirts

If you choose to participate virtually, your t-shirt(s) will be mailed to you in mid-February. (Sample t-shirt shown below.)

Frozen Assets 5K Shirt 2022

 

Ice Access

You may access the ice down The Edgewater outdoor stairs, indoors through The Edgewater, at the end of N. Carroll Street to the west, and from James Madison Park to the east.

Terms & Conditions of Entry

By registering for this event, you agree to the Frozen Assets 5K Terms & Conditions of Entry. All entrants must read and agree to this declaration.

Weather

Race organizers reserve the right to alter the course due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

Free Post-race Beverage

All participants 21+ will receive a ticket for a free Michelob Ultra compliments of Wisconsin Distributors. This complimentary beer will be available on the Boathouse Deck from 10:30 a.m. – noon.

The Market Café and Icehouse at the Edgewater

The Market Café on the 7th floor and the Icehouse on the 5th floor will be open for coffee and grab-n-go breakfast starting at 7 a.m.

Sponsorships

If you would like to learn more about sponsorship opportunities, email our Marketing & Communications Director Adam Sodersten at adam@cleanlakesalliance.org.

Frozen Assets Sponsors Feb 2022

2022 Frozen Assets Festival

Saturday, February 5th, 10 a.m. – 3 p.m.
Sunday, February 6th, 10 a.m. – 2 p.m.
The Edgewater & Lake Mendota
FREE, open to the public

All Day Events: (Saturday 10 a.m. – 3 p.m.)

  • Pond Hockey with Phi Gamma Delta – Mu Chapter
  • Snowshoeing, courtesy of Rutabaga Paddlesports
  • Skydiving ice jump with Seven Hills Skydiving
  • Mary B. ice boat on display
  • Slap shot inflatable game, courtesy of Madison Capitols Hockey Team
  • Science on Ice with the Saturday Science team at the Discovery Building
  • Learn about animals that live in cold with WI Sea Grant
  • Learn about freezing cold fluids with the Wonders of Physics
  • Explore how UW Center for Limnology monitors our lakes in the winter months
  • Learn about invisible particles called neutrinos with IceCube

Scheduled Activities (Saturday):

  • 8 – 9:30 a.m. Check in for Frozen Asset 5K Run/Walk
  • 10 a.m. Frozen Assets 5K Run/Walk begins
  • 10 a.m. – 2 p.m. Kites on Mendota with Wisconsin Kiter’s Club
  • 12:30 p.m. Speedskating demonstration with Madison Speedskating Club
  • 1 p.m. Figure skating demonstration with Figure Skating Club of Madison
  • 1 – 2 p.m. Bucky Badger visits Frozen Assets

All Day Events: (Sunday 10 a.m. – 2 p.m.)

  • Kites on Mendota with Wisconsin Kiter’s Club

About the Festival

Join Clean Lakes Alliance at The Edgewater for the Frozen Assets Festival! We’ll have FREE, family-friendly activities on frozen Lake Mendota! Thank you to our platinum hosting sponsor The Edgewater, and our other sponsors for making this community event possible.

The Frozen Assets Festival will kick off with the 5K Run/Walk, held entirely on the ice in front of The Edgewater. The rest of the day will include family-friendly activities on the ice and The Edgewater Plaza. Events will be determined based on current PHMDC guidelines.

2022 Frozen Assets Festival Daily Events

Monday, January 31st – Sunday, February 6th, 2022
The Edgewater & Lake Mendota

Monday, January 31st – Women in Water and Sustainability panel discussion (virtual)

  • A virtual event featuring three sustainability thought leaders who will share stories related to water. Presented by Doyenne and moderated by WKOW Meteorologist Katherine Noël, this event is free to to the public.

Tuesday, February 1st – Lake Conversations

  • Join Clean Lakes Alliance board members from 4:30 – 6:30 p.m. for a networking event outside on The Edgewater Plaza. Grab a complimentary hot beverage inside the warming tent and take to the rink for free ice-skating and equipment rentals. Meet and socialize with our Community Board and members of the Yahara CLEAN Compact.

Wednesday, February 2nd – Clean Lakes 101 Science Café educational event (virtual) and Date Night

  • Start off the day with a virtual science talk that will highlight the reproductive strategies of several species important to Madison’s lakes. End the day with a 2-for-1 ice skate admission and burger at The Edgewater.

Thursday, February 3rd – DMI’s New Faces, New Places

  • From 4-5 p.m., hear a panel of community leaders engage in conversation about the importance of the lakes to the health of the downtown and economy of the city. Register and stay from 5-6 p.m. for a networking event following the presentation.

Friday, February 4th – Night ICE

  • Chill out with us on The Edgewater’s Grand Plaza and Ice Rink for this evening, outdoor party. Night Ice 2022 transforms the lakefront property into a winter oasis with an outdoor cocktail bar, DJ, and twinkle lights.

Saturday, February 5th – Frozen Assets 5K Run/Walk & Frozen Assets Festival (10 a.m. – 3 p.m.)

  • The Frozen Assets Festival will kick off with the 5K Run/Walk, held entirely on the ice in front of The Edgewater. The rest of the day will include family-friendly activities on the ice and The Edgewater Plaza. Events will be determined based on current PHMDC guidelines.

 

Sunday, February 6th – Frozen Assets Festival (10 a.m. – 2 p.m.)

  • Watch more than a dozen large show kites take flight over Lake Mendota.

Volunteer at the Frozen Assets Festival & 5K!

Every year, we depend on more than 100 volunteers to help make this free, family-friendly event possible and open to the public. Sign up to volunteer as an outdoor activities helper, 5K event assistant, greeter, and more. Help community members connect with our lakes!

Volunteer Details

Date: Saturday, February 5th, 2022
Location: The Edgewater & Frozen Lake Mendota
Volunteer activities may include: activity attendants, greeters, event set up, 5K registration, and more!
Sign up to volunteer at the Frozen Assets Festival and 5K!

Group Volunteering

Is your company or organization interested in volunteering at the Frozen Assets Festival? Contact Watershed Initiatives Specialist, Luke Wynn, to learn about group volunteer opportunities at luke.wynn@cleanlakesalliance.org.

Frozen Assets Sponsors Feb 2022

Become a sponsor

Help support this community event benefitting our lakes! Sponsorships include marketing exposure throughout the weekend to 6,000+ attendees and tickets to the fundraiser party.

If you would like to learn more about sponsorship opportunities, download our sponsorship agreement or email our Executive Director, James Tye, at james@cleanlakesalliance.org.

Contact

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Frozen Assets Fundraiser

The Frozen Assets Fundraiser will be replaced in 2022 by a week of fun events. Events will take place daily from Monday, January 31st through Saturday, February 5th.

History of the Frozen Assets Fundraiser

Frozen Assets, held at The Edgewater, is one of Madison’s boldest fundraiser parties, known for its creative themes, unique décor, and the fashion of attendees. The Frozen Assets Fundraiser, along with the Frozen Assets Festival, highlights the status of our lakes as our community’s number one asset. Frozen Assets raised $130,000 for our lakes in 2020.

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