Liquid Assets
2025-08-03 11:00 - 14:00 (America/Chicago) | Christy’s Landing, 2952 Waubesa Avenue, Madison, Wisconsin, 53711
Join us lakeside for Liquid Assets!

We’re celebrating our 63Club monthly donors with a special appreciation event at Christy’s Landing on Sunday, August 3rd from 11 a.m. to 2 p.m.

Enjoy a free Beach Bum, Mango Cart, or Kona Big Wave beer (courtesy of Wisconsin Distributors) and enter our 50/50 raffle to support lake health.

Not a donor yet? There’s still time! Join the 63Club today and show this email or your confirmation at the event to claim your beer.

Stick around after for live music from Toco Beach Steelpan starting at 2 p.m. — we hope to see you there!

Liquid Assets details

Date: Sunday, August 3rdTime: 11 a.m. – 2 p.m.Location: Christy’s Landing (2952 Waubesa Ave, Madison)What: Celebrating our 63Club monthly donors

Liquid Assets Kickoff Party
2026-06-20 18:00 - 23:00 | The East Side Club, 3735 Monona Drive, Madison, Wisconsin, 53714
VO5 concert at The East Side Club

Join us at the Liquid Assets Kickoff Party on Saturday, June 20, at 6 p.m. There will be an epic dance party at The East Side Club featuring Madison’s own VO5. Get ready for a night of fun and funk, all in support of our lakes! A portion of proceeds from the door will benefit Clean Lakes Alliance.

Madison on the Lakes Passport

Explore the lakes. Check in. Give back. As part of the Liquid Assets Series, Destination Madison is launching Madison on the Lakes. Use this free digital passport to explore Madison’s vibrant lake life and support clean water efforts all summer long.

The passport features nearly 30 lakeside destinations, including:• Restaurants, bars, and patios• Attractions and activities• Waterfront experiences across Greater Madison

Simply check in at participating locations while you’re out enjoying the lakes. Thanks to Associated Bank, every passport check-in during the series will contribute $1 to Clean Lakes Alliance, up to $2,500 total. The Madison on the Lakes Passport launches Saturday, June 20, and runs through Sunday, August 16.

About the Liquid Assets Series

You’ve heard of Frozen Assets. Now it’s time to explore everything Madison has to offer in the summer through the Liquid Assets Series. Liquid Assets Series people to get outside, enjoy the water, and celebrate lake life all season long. Whether you’re paddling at sunset, biking around the lake, grabbing dinner on the waterfront, or exploring a new favorite patio, Liquid Assets is all about enjoying the lakes we love, and helping protect them for the future.

Presented by

The Madison on the Lakes Passport is proudly sponsored by Associated Bank, Destination Madison, and Wisconsin Distributors. Their support helps bring this summer-long lakes celebration to life.

Liquid Assets Beach Party
2026-08-02 14:00 - 18:00 | Christy’s Landing, 2952 Waubesa Avenue, Madison, Wisconsin, 53711
Liquid Assets Beach Party at Christy’s Landing

Celebrate the season with a Liquid Assets Beach Party at Christy’s Landing on Sunday, August 2, at 2 p.m. Enjoy an afternoon of lakeside fun, live steel drum music beginning at 2 p.m., and a raffle benefiting Clean Lakes Alliance.

Raffle & specials

Raffle: Purchase raffle tickets for $5 each or $50 for an arm’s length of tickets.

Lei & Drink Special: Make a $25 donation to receive a lei and two complimentary beverages from our sponsors, Kona Big Wave or NUTRL Vodka Seltzer.

Best Value Package: For a $65 donation, receive a lei, two complimentary beverages (Kona Big Wave and/or NUTRL Vodka Seltzer), and an arm’s length of raffle tickets.

Every raffle ticket purchase and donation supports Clean Lakes Alliance and its work to protect and improve our local lakes.

Madison on the Lakes Passport

Explore the lakes. Check in. Give back. As part of the Liquid Assets Series, Destination Madison is launching Madison on the Lakes. Use this free digital passport to explore Madison’s vibrant lake life and support clean water efforts all summer long.

The passport features nearly 30 lakeside destinations, including:• Restaurants, bars, and patios• Attractions and activities• Waterfront experiences across Greater Madison

Simply check in at participating locations while you’re out enjoying the lakes. Thanks to Associated Bank, every passport check-in during the series will contribute $1 to Clean Lakes Alliance, up to $2,500 total. The give-back period for the Madison on the Lakes Passport runs through Sunday, August 16. Visit and check in at participating waterfront locations to also be entered to win the grand prize Cutwater Boat Experience.

DOWNLOAD MADISON ON THE LAKES PASSPORT

About the Liquid Assets Series

You’ve heard of Frozen Assets. Now it’s time to explore everything Madison has to offer in the summer through the Liquid Assets Series. Liquid Assets Series people to get outside, enjoy the water, and celebrate lake life all season long. Whether you’re paddling at sunset, biking around the lake, grabbing dinner on the waterfront, or exploring a new favorite patio, Liquid Assets is all about enjoying the lakes we love, and helping protect them for the future.

Presented by

The Madison on the Lakes Passport is proudly sponsored by Associated Bank, Destination Madison, and Wisconsin Distributors. Their support helps bring this summer-long lakes celebration to life.
