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Frozen Assets

Frozen Assets - Kites above Lake Mendota

Frozen Assets 2025 – Save the dates!

DATES: Friday, January 31st – Sunday, February 9th, 2025
WHERE: The Edgewater

Please reach out to Executive Director James Tye for information on sponsorship packages.

Join Clean Lakes Alliance at Frozen Assets!

Every year, Frozen Assets raises the profile of our lakes as one of our community’s greatest assets. The lakes truly are the center of our community all year long — not just in the summer. In the winter, our lakes become our community’s largest parks. Since 2012, Frozen Assets has raised more than $1,200,000 for lake improvement projects, educational programs, and water quality monitoring.

12th Annual Frozen Assets Festival

Saturday, February 3rd, 2024 (10 a.m. – 3 p.m.) – All events
Sunday, February 4th, 2024 (11 a.m. – 2 p.m.) – Kites on Mendota
The Edgewater
FREE, open to the public

2024 Weather Update

Due to continued warm weather, Clean Lakes Alliance has made the decision to cancel Kites on Mendota. The decision was made after multiple days of drilling test holes in Lake Mendota, as well as speaking with experts at the University of Wisconsin-Madison, a local meteorologist, and local law enforcement officials.

Despite canceling Lake Mendota activities, there will still be a Frozen Assets Festival on Saturday, February 3rd! The popular 5K run/walk has been pivoted to Madison’s Largest Winter Workout – a large group exercise led on The Edgewater Grand Plaza by barre3. The workout starts at 10 a.m. with all participants receiving a shirt courtesy of Lands’ End and a beer/seltzer (21+) compliments of Michelob Ultra. On-site registration will be available. This charity event raises important funds for lake improvement projects, water quality monitoring, and educational programming.

Additionally, the UW Center for Limnology UW Physics, and IceCube will be on the Plaza talking about the science behind ice and what lives under it during the winter. Festival attendees can also still enjoy free hot cocoa, free ice skating on the plaza, free kids’ activities, and performances by Central Midwest Ballet and the Madison Figure Skating Club.

About the 2024 Festival

Join Clean Lakes Alliance on Saturday, February 3rd from 10 a.m. to 3 p.m. for Frozen Assets, presented by Associated Bank and The Edgewater! The family-friendly festival at The Edgewater helps connect the community with the lake through free winter activities.

Festival attendees can see figure skating, dance, and science demonstrations. Festival goers can also enjoy free hot chocolate and more!

The day will start with Madison’s Largest Winter Workout (formerly Frozen Assets 5K Run/Walk) on The Edgewater’s Grand Plaza. Registration includes a soft t-shirt compliments of Lands’ End and a post-race beer/seltzer (21+) compliments of Michelob Ultra. Kids 10 and under can participate for free with a registered adult.

Each year, this FUNraiser, FRIENDraiser, and FUNDraiser highlights the year-round value of our lakes, while raising money to protect our waters through lake improvement projects, educational programming, and our volunteer water quality monitoring program.

When the lakes freeze in Greater Madison, they become our largest parks. Clean Lakes Alliance hopes community members and visiting guests can interact with our “frozen assets” and appreciate their importance, even in the middle of the winter. For more information about Frozen Assets, including events and times, visit:

Madison’s Largest Winter Workout

Saturday, February 3rd, 2024
The Edgewater (1001 Wisconsin Place, Madison)
8 – 9:30 a.m. check in
10 a.m. workout begins

About the charity event

We can’t race on the ice, but we can still get outside and move! Join us on Saturday, February 3rd at The Edgewater to pick up your event t-shirt, receive your free beer/seltzer (courtesy Michelob Ultra), and participate in a barre3 workout. Your registration in this charity event raises important funds for lake improvement projects, water quality monitoring, and education!

If weather conditions permit, the workout will take place outside on The Edgewater’s Grand Plaza. If weather conditions are unfavorable, the workout will take place inside The Edgewater on Level 5.

Registration

REGISTER – MADISON’S LARGEST WINTER WORKOUT

Your registration to this event includes admission to the workout, an event t-shirt, and complimentary beer/seltzer (participants 21+)! The registration pricing schedule is below:

  • $45 In-Person Participant
  • FREE for children 10 & under with purchase of adult registration

Best of all, your registration supports work to protect and improve water quality in our lakes!

Packet Pick Up

Packet Pick Up: Saturday, February 3rd, 8-9:30 a.m. INSIDE The Edgewater on Level 5 (immediately inside The Edgewater’s entrance from the parking garage on the ice rink level).

The Workout

This signature barre3 class will consist of a full-body workout that combines strength, cardio, and mindfulness. We’ll start will a warmup, prepping our muscles and joints for the rest of class. Next, we’ll focus on our legs (front and back) and then head into cardio. After a quick reset with stretching, we’ll focus on core and postures that focus on abs. The class will finish with a little more stretching and breathwork. We’ll be rocking to some fun music, getting our heart rates up, hopefully getting a little sweaty, and having a blast on the Grand Plaza at The Edgewater!

T-Shirts

Terms & Conditions of Entry

By registering for this event, you agree to the Terms & Conditions of Entry. All entrants must read and agree to this declaration.

Weather

Race organizers reserve the right to alter the event location due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be canceled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

Free Post-Workout Beverage

All participants 21+ will receive a ticket for a free beer or seltzer compliments of Michelob Ultra from 10:30 a.m. – noon. on The Edgewater’s Grand Plaza.

The Market Café and The Boathouse at the Edgewater

The Market Café on the 7th floor of The Edgewater will be open starting at 7 a.m. on Saturday, February 3rd for coffee and grab-n-go breakfast items before the event. The Boathouse will offer coffee and breakfast items beginning at 9 a.m.

Sponsorships

If you would like to learn more about sponsorship opportunities, email our Marketing & Communications Director Adam Sodersten at adam@cleanlakesalliance.org.

FAQs

Is there parking available? Participants may pay to park at The Edgewater parking ramp. Parking in the ramp fills up quickly, so arrive early. You may also find street parking or use City of Madison parking ramps.

When can I check-in or pick up my event packet? Participant check-in and registration the day of the event will begin at 8 a.m. on LEVEL 5 of  The Edgewater. The workout will begin promptly at 10 a.m. at The Edgewater.

What shoes should I wear? Participants are encouraged to choose their preferred footwear with weather, rain, ice, and snow conditions in mind.

Where will the workout take place? If weather conditions permit, the workout will take place outside on The Edgewater’s Grand Plaza. If weather conditions are unfavorable, the workout will take place inside The Edgewater on Level 5.

Where can I leave personal items during the event? We strongly encourage you to only bring items you will use while exercising. Any bags or gear left at The Edgewater will not be locked or supervised. We are not responsible for lost or stolen items.

What is the refund policy? Registrations are transferrable if you become unable to attend. In the event the event needs to be canceled for weather, ice conditions, or any other circumstance, registrants can request a full refund for the price of the participation fee, excluding ticketing fees.

 

Frozen Assets Fundraiser – Mendota from the Mountaintop

Save the date for the return of the Frozen Assets Fundraiser in 2024! Madison’s most fashionable fundraiser will be held Saturday, January 27th, 2024 at The Edgewater in Madison.

Tickets are on sale now and will sell out fast!

PURCHASE A FROZEN ASSETS TICKET OR VIP EXPERIENCE

Frozen Assets Fundraiser details

Saturday, January 27th, 2024
8 p.m. – Midnight
The Edgewater (1001 Wisconsin Pl, Madison)

Frozen Assets Fundraiser theme

Step on the gondola at The Edgewater and transform yourself to a Madison you’ve never seen. You’re high in the mountains at the exclusive Mendota Moonlight Club with breathtaking views of the most studied lake in the world below. Get ready for an unforgettable night of drinks, dancing, and vibrant décor.

High above the capital city, this club will light up the sky with its energy and excitement. Join the elite crowd in the mountains of Madison for a night you’ll never forget!

What to wear

Wondering what to wear to the Frozen Assets Fundraiser on Saturday, January 27th? Pair a cool top or vest with tailored denim or trousers, OR a dress, skirt, or romper with sparkles and style. Take it a step further with faux-fur embellishments, subtle western prints, or boots of any kind!

For more women’s and men’s inspiration, check out Everyday M&K on Facebook or on Instagram (@everydaymandk), or visit their Frozen Assets Pinterest page.

Next Generation Host

The future of Frozen Assets is up to the next generation. Are you a young professional looking to get your friends involved in the lakes? Email engagement@cleanlakesalliance.org to become a Next Generation Host. Benefits include reduced-priced VIP tickets, name on branding, and the opportunity to set the tone for Madison’s most fashionable fundraiser!

History of the Frozen Assets Fundraiser

Frozen Assets, held at The Edgewater, is one of Madison’s boldest fundraiser parties, known for its creative themes, unique décor, and the fashion of attendees. The Frozen Assets Fundraiser, along with the Frozen Assets Festival, highlights the status of our lakes as our community’s number one asset. Frozen Assets raised $130,000 for our lakes in 2020.

2024 Frozen Assets Festival

Saturday, February 3rd, 10 a.m. – 3 p.m. (All events will be inside and outside The Edgewater on land)
The Edgewater
FREE, open to the public

All Day Events: (Saturday, February 3rd, 10 a.m. – 3 p.m.)

  • Free hot chocolate, Grand Plaza
  • Free ice skating and skate rental, The Edgewater Ice Rink and Skate Shop
  • Slapshot inflatable game, courtesy of the Madison Capitols Hockey Team, The Langdon Landing
  • Explore how UW-Madison Center for Limnology monitors our lakes in the winter months, Grand Plaza
  • Winter craft stations, The Grand Ballroom
  • Modern 21′ dugout canoe made by Ho-Chunk Youth Services and Ho-Chunk Nation Culture Resources Division, The Edgewater Autocourt

Scheduled Activities (Saturday, February 3rd):

  • 8 – 9:30 a.m. Check in for Frozen Assets Winter Workout, 5th Floor Registration Tables
  • 10 a.m. Frozen Assets Winter Workout begins, Grand Plaza
  • 10 a.m. – Noon What’s Colder Than Ice? – UW-Madison Physics Department demonstrations with liquid nitrogen, Grand Plaza
  • 11 .m. Dance demonstration with Central Midwest Ballet, The Grand Ballroom Stage
  • 11:30 a.m. Movie showing, March of the Penguins, The Grand Ballroom Theatre
  • 11:30 a.m. – 3:00 p.m. Come learn about IceCube which uses ice to help look for signals from almost invisible cosmic messengers known as neutrinos, Grand Plaza
  • 12 p.m. (Noon) Mad Science: Up, Up and Away, The Grand Ballroom Stage
  • 1 p.m. Figure skating demonstrations with Figure Skating Club of Madison, The Edgewater Ice Rink
  • 1:30 p.m. Movie showing, Disney Nature: Oceans, The Grand Ballroom Theatre
  • 2 p.m. Mad Science: Fire & Ice, The Grand Ballroom Stage

About the Festival

Join Clean Lakes Alliance at The Edgewater for the Frozen Assets Festival! We’ll have FREE, family-friendly activities at The Edgewater overlooking Lake Mendota! Thank you to our presenting sponsors Associated Bank and The Edgewater, and our other sponsors for making this community event possible.

The Frozen Assets Festival will kick off with the Frozen Assets Winter Workout, held in front of The Edgewater. The rest of the day will include family-friendly activities inside and on The Edgewater’s Grand Plaza.

2024 Frozen Assets Festival Daily Events

Saturday, January 27th – Sunday, February 4th, 2024
The Edgewater & Lake Mendota

Saturday, January 27th – Frozen Assets Fundraiser

  • Madison’s most fashionable fundraiser will be held Saturday, January 27th, from 8 p.m. – Midnight.
  • Become a VIP Sponsor to join us for an early access event from 6 – 8 p.m.

PURCHASE FUNDRAISER TICKETS

Monday, January 29th – “Frozen Lakes” 101 Science Café and networking event

  • This in-person “Frozen Lakes” 101 Science Café will be held in The Edgewater‘s Grand Ballroom (1001 Wisconsin Pl, Madison, WI 53703, Level 5). Doors open at 3:30 p.m. The program runs from 4 – 5 p.m. A Q/A session will follow the presentation as time allows. Participants are then invited to join the Ice Happy Hour and enjoy a complimentary drink in The Edgewater’s Augie’s Tavern from 5 – 6.

Tuesday, January 30th – Clean Lakes Alliance Donor Social

  • Join us from 4 – 6 p.m. at The Edgewater for a donor social. Meet board members, Clean Lakes Alliance staff, and other lake enthusiasts.

Wednesday, January 31st – A Very Frozen Skate, Featuring Anna & Elsa

  • The Edgewater is hosting a skate with your favorite Frozen characters, Anna and Elsa, from 6 – 8 p.m. on the Grand Plaza Ice Rink. Learn more and get tickets.

Friday, February 2nd

  • Night Ice with DJ Nick Nice, 7 – 9 p.m.
    Skate under the moonlit sky as DJ Nick Nice spins a mix that merges the thrill of ice skating with the infectious energy of a nightclub. The ice rink will be bathed in a spectrum of colors dancing to the music. Skaters of all levels can join in the fun, whether you’re a seasoned pro or taking your first strides on the ice. Learn more.

Saturday, February 3rd – Madison’s Largest Winter Workout & Frozen Assets Festival (10 a.m. – 3 p.m.)

  • Madison’s Largest Winter Workout (formerly Frozen Assets 5K Run/Walk) Packet Pickup, 8 – 9:30 a.m.
    Pick up your packet on 5th floor of The Edgewater (immediately off entrance from parking garage).
  • Frozen Assets Festival & Madison’s Largest Winter Workout, 10 a.m.
    We can’t race on the ice, but we can still get outside and move! Join us on Saturday, February 3rd at The Edgewater to pick up your event t-shirt (courtesy Lands’ End), receive your free beer/seltzer (courtesy Michelob Ultra), and participate in a barre3 workout – your registration supports work to protect and improve water quality in our lakes.

REGISTER – MADISON’S LARGEST WINTER WORKOUT

  • Frozen Assets Festival, 10 a.m. – 3 p.m.
    Enjoy family-friendly activities on the Grand Plaza: dance and figure skating demonstrations, free skating and skate rental at the rink, and learn about the science of ice at our science stations. Find free hot chocolate on the Grand Plaza.

Volunteer at the Frozen Assets Fundraiser & Festival!

Every year, we depend on more than 100 volunteers to help make this free, family-friendly event possible and open to the public. Sign up to volunteer as an outdoor activities helper, event assistant, greeter, and more. Help community members connect with our lakes!

Volunteer Details

Dates: Saturday, January 27th and Saturday, February 3rd, 2024
Location: The Edgewater
Volunteer activities may include: activity attendants, greeters, event set up, event registration, and more!

Group Volunteering

Is your company or organization interested in volunteering at the Frozen Assets Festival? Contact Watershed Engagement Specialist, Caitlin McAleavey, to learn about group volunteer opportunities at caitlin@cleanlakesalliance.org.

 

Become a sponsor

Help support this community event benefitting our lakes! Sponsorships include marketing exposure throughout the weekend to 6,000+ attendees and tickets to the fundraiser party.

If you would like to learn more about sponsorship opportunities, download our sponsorship agreement or email our Executive Director, James Tye, at james@cleanlakesalliance.org.

Thank you sponsors!

logo_Associated-BanlThe Edgewater Logo

FROZEN ASSETS 5k & Festival EMAIL SPONSOR FOOTER 2024

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